Video Production 101

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Group Lead: AMANDA


Interests of Group Members

  • Promotional videos,
  • Narratives,
  • Volunteer recruitment, and,
  • PSA's.

General Concepts

  • Create 3D on 2D plain, and,
  • Your outline map and video will be composed in a 2 dimensional plain

while your look will be designed to be three dimensional.

Rule of 3rds

  • If you divide your frame into thirds, you want your subject to somehow not

be in the middle square of the frame but a little off to one side or another or above or below.

  • This will only make sense if you divide equally a square into 3rds going

both directions so you end up with 6 squares.

Depth of Field

  • The focus from the first element to the last frame.

Iris of Eye

  • Opens and closes just like a camera shutter.
  • Hence all what you need is your human eye.

The three sources of footage

  • A-Roll: dialogue/interview/your primary content
  • B-Roll: filler, make things look good, and,
  • Audio/Sound: you will record the sound separately.

Three types of shots

  • Wide
  • Medium, and,
  • Close-up.

With shots

  • The first two go on the a-roll, and the third on the b-roll.
  • Use clap in front of person in order to connect the visual with the audio.

3 parts of production process

The purpose of the first two stages is to create options that you can work with during post-production.

  • Pre-production
  • Production, and,
  • Post-production.
    • you are encouraged to get up and walk away every 10 minutes or so to get a

little perspective, and

    • try to watch the video as though you are an audience member.

The key goal is to set yourself up in preproduction so that you get as much material as is possible during production so you have options to make the best video you can during the post production process.

Rules of thumb for how much film

  • For final video of 3-5 minutes, 1 hour of a-roll and 3/4 hour of b-roll.
  • For final video of 10 minutes, 4 hours of video.

Tools You Will Need

  • A few quality elements, and
  • Something to take photos like a digital camera.

Note1: You can get quality media at a minimal fee by renting for a period of time.

Note2: That in planning you need to create a structure for the quality. If the quality is good, it will trump the content.

Audio rule of thumb

  • It's best to record the sound separately.

How to organize

  • Determine what need before do filming
  • Decide how to name filmed materials so easy to find, and
  • Give self room for trial and error.

You can get quality media for a minimal fee

  • Create structure for quality.


Amanda mentions that there are a number of online tutorials on YouTube.

  • She recommends that you watch each video once without doing anything


  • she then recommends the second time, to watch while trying to do


Softwares one might use

  • Final Cut Pro,
  • Premiere, and
  • iMovieX.

General Conclusion

If you organize yourself well, the rest will follow nicely.