Using video for advocacy

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  • Use videos as a tool to inform public dialogue.
  • What are you trying to accomplish? Be clear
  • Who are you trying to reach and where are they?
  • Keep it reasonable. Dont do too much do less.
  • Be creative and experiment. Make it stay out because there is so much out there..
  • Case study: street literature (Ryse Center)
  • youth response to zimmerman verdict.
  • 16 youth.
  • The community experience: What needs to shift?
  • Impact on youth
  • spotlight on youth: shift images of youth
  • challenge negative assumptions
  • build on positivity
  • Evaluate resources --> medium for community growth
  • coverage/reach audience
    • news
    • twitter
    • colorlines