How to keep branding across multiple networks

facilitated by William Ramirez

Graphic Design Tips

William uses basecamp to communicate with clients

• Helps keep all communication in one place, cleaner than email

• You can share design options through Basecamp

Colors and Images

• Complimentary colors are the most appealing with online design

• • Example from William - orange and blue

• Blue is a really good color for screens

• Adding images over “annoying” or bright colors can make them less “in your face”

• Use colors that evoke emotions

• Stay on trend, look into the “colors of the year” from places like Pantone, etc.

• Images from the “Creative Commons” section of Flickr are free, and a great resource if you don’t have the funds to hire a photographer

Working with a Designer

• Foster a relationship with a graphic designer, continuing to work with them will help with branding

• But don’t rush into a relationship with a designer, take the time to make sure your styles mesh

• • Don’t be afraid to tell them if you don’t like something! It will help make sure your product comes out exactly as you want it

• Keep the colors, tone, language, images similar across your graphics—that will keep the brand consistent and real

• A/B testing can let you see what types of images people prefer

• You can soft launch websites, and get feedback from the few users who viewed your site