High impact online communication
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Online Communications w/ Jessica
Participant Introductions
- Magik: Asking for feedback on how to grow project through online promotion
- Gilda: Looking for organize a calendar for project organizing
- Tanya: Current social media platform management – organizing current campaigns
- Jessica: Group leader: wants to have other activities for online communication
- Tyesha: Communications coordinator wants to be aware of tools that make work effective
- Javier: Communications manager with aspirations
- Lisa: Looking for improve current communications
Writing
Remember that online social platforms were created for person-to-person interaction how do we push interaction that target a larger audience
5 processes for high impact online communication
Strategy on what you want to accomplish and the tools to use so that you reach your target audience
- knowing target audience
- different channels/tools to reach
- plan arc of timeline for message sharing
- engaging the audience
- how are you measuring success
Determine audience – identify who you are trying to reach online
- Geographic and demographic target
- Who are the stakeholders in my work: divide into allies
- Managing and collaborating multiple department communications
Coordinating your online channels
Activity: brainstorm all different channels that we use to share messages
Write down channels we currently use
- YouTube
- tumbler
- Blog
- E-blasts
- Slide-share
- Daily activity calendars
- Craigslist
Content messages
Publishing Matrix:
Facebook, YouTube, Twitter, Instagram, Blog, E-blast, Workshop announcement
Project activity update
Project completion
Triple tell em (online communication messaging)
- Tell em what you’re going to tell em – before “save the date”
- Tell em - during
- Tell em what you told em – after
Messaging Calendar:
January, February, March, April
Content type
Online audience Content planning – using message calendar for timeline of campaign
VISION OF SUCCESS?!
- What defines your communication success
- Ex. How much product do you want to sell?
- How many people do you want to participate?
How are you capturing your vision
Recommendations:
- work with coworkers to create communications plan across departments
- divide quadrants