Building your online presence
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Attendees
- David : facilitating
- Jules : notes
- William
Everyday people are hearing it for th efirst time.
Communications matrix on Aspiration site
Map out all content
- frequency
- who's responsible
- channel
Define success
What does the audience receive from each channel?
Identify the jargon.
Kill adjectives
What would you say to your friend?
Integrity is a constant goal
- cynicism maybe opportunistic and impactful but not sustainable
Informal A/B testing on Facebook and Twitter
Grouping messaging frames as well as content types.
Twitter can be great for thought leaders, policy makers, and journalists.
Beyond reporting on a direct project
Cross-possting cuts down on time and builds audience.
It's all comms and development.