Building your online presence

Attendees

• David : facilitating
• Jules : notes
• William

Everyday people are hearing it for th efirst time.

Communications matrix on Aspiration site

Map out all content

• frequency
• who's responsible
• channel

Define success

What does the audience receive from each channel?

Identify the jargon.

Kill adjectives

What would you say to your friend?

Integrity is a constant goal

cynicism maybe opportunistic and impactful but not sustainable

Informal A/B testing on Facebook and Twitter

Grouping messaging frames as well as content types.

Twitter can be great for thought leaders, policy makers, and journalists.

Beyond reporting on a direct project

Cross-possting cuts down on time and builds audience.

It's all comms and development.