Bilingual communications processes and social media tactics
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- Group Expectations From Talks
- Video
- Engagements Through Comms
- How to devleop plan for strat engagement
- i.e. IG for education and uplifting Ed
- Personal use vs professional use
- Highlighting key stories for work
- Transform Ideas
- Challenge audience
- Fundraising purposes
- Looking over @greenaction_ej Instagram
- Uses Google Docs for templates for posts
- Can use different fonts/styles to capture audience eyes
- Have someone double check your posts
- Looking at posts as calendar events
- When you're posting you're asking something of people
- Before
- Invitation/Call
- Day-of
- highlight the event
- After
- Recap the event
- Resources Online For Social Media Organization
- Hootsuite
- You can log into all your social media platforms at once and post to all accounts at once
- spanighdict.com
- For translating into Spanish
- Canva
- For making flyers
- Doesn't seem to work with Arabic to well
- Adobe Spark
- Another option for making flyers
- InstaSaver
- Lets you save videos to re-post on your story
- Repost for IG
- Helps you copy a link for a post and repost on your own IG
- Hootsuite
- Social Media Organization Practices
- Keeping record of people the we've worked with/tagged in our posts
- In order to recall collaborations
- Knowing your audience
- Age Targetting depending on your audience
- Memes for teens
- Bilingual info for older folks who tend to prefer one language
- Knowing your audience will tell you what Social Media platform is most suitable for your org.
- Metrics on Social Media
- You can check metrics to narrow down your audience and reach
- Age Targetting depending on your audience
- Keeping record of people the we've worked with/tagged in our posts
- Balancing Types of Posts
- Greenaction Example
- One day is for posting a certain "community"
- Each day is for posting about a different community in order to maintain a balance on social media
- One day is for posting a certain "community"
- Calendar
- A calendar helps diversify posts
- Posting and tagging about partner orgs is important
- Backwards planning
- Using a calendar of all the events to anticipate posts
- Hootsuite has a queue option where you can schedule a posting ahead of time
- Using a calendar of all the events to anticipate posts
- Greenaction Example
- Building a Strategy
- Find the character that your page will have
- Follow your orgs. goal and stay true to it
- Find the character that your page will have