Bilingual communications processes and social media tactics

From California Technology Feestival Wiki
Jump to: navigation, search
  • Group Expectations From Talks
    • Video
    • Engagements Through Comms
    • How to devleop plan for strat engagement
      • i.e. IG for education and uplifting Ed
    • Personal use vs professional use
    • Highlighting key stories for work
    • Transform Ideas
      • Challenge audience
    • Fundraising purposes
  • Looking over @greenaction_ej Instagram
    • Uses Google Docs for templates for posts
    • Can use different fonts/styles to capture audience eyes
    • Have someone double check your posts
  • Looking at posts as calendar events
    • When you're posting you're asking something of people
    • Before
      • Invitation/Call
    • Day-of
      • highlight the event
    • After
      • Recap the event
  • Resources Online For Social Media Organization
    • Hootsuite
      • You can log into all your social media platforms at once and post to all accounts at once
    • spanighdict.com
      • For translating into Spanish
    • Canva
      • For making flyers
      • Doesn't seem to work with Arabic to well
    • Adobe Spark
      • Another option for making flyers
    • InstaSaver
      • Lets you save videos to re-post on your story
    • Repost for IG
      • Helps you copy a link for a post and repost on your own IG
  • Social Media Organization Practices
    • Keeping record of people the we've worked with/tagged in our posts
      • In order to recall collaborations
    • Knowing your audience
      • Age Targetting depending on your audience
        • Memes for teens
        • Bilingual info for older folks who tend to prefer one language
        • Knowing your audience will tell you what Social Media platform is most suitable for your org.
      • Metrics on Social Media
        • You can check metrics to narrow down your audience and reach
  • Balancing Types of Posts
    • Greenaction Example
      • One day is for posting a certain "community"
        • Each day is for posting about a different community in order to maintain a balance on social media
    • Calendar
      • A calendar helps diversify posts
      • Posting and tagging about partner orgs is important
      • Backwards planning
        • Using a calendar of all the events to anticipate posts
          • Hootsuite has a queue option where you can schedule a posting ahead of time
  • Building a Strategy
    • Find the character that your page will have
      • Follow your orgs. goal and stay true to it