Analytics; Listening online; Google analytics; How to use templates

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Questions to ask that help analytics inform your content strategy:

  • Who is going [there]? (website, web page, social media etc...)
  • What are they looking at?

Beyond "vanity metrics" - how do we use these metric to actually benefit?

  • communications strategy should be informed by analytics


  • who is coming to our website & why?
  • depend on organization & goals

Google Analytics - google analytics goals tracking - can set up indiv. link tracking to use with social media tracking

Piwik Analytics - - auto tracks downloads

Goals Aspiration Goals Template

  • What is goal?
  • How will you measure it?
  • What tools will you use to achieve goal?