High impact online communication

Online Communications w/ Jessica

Participant Introductions

Magik: Asking for feedback on how to grow project through online promotion
Gilda: Looking for organize a calendar for project organizing
Tanya: Current social media platform management – organizing current campaigns
Jessica: Group leader: wants to have other activities for online communication
Tyesha: Communications coordinator wants to be aware of tools that make work effective
Javier: Communications manager with aspirations
Lisa: Looking for improve current communications

Writing

Remember that online social platforms were created for person-to-person interaction how do we push interaction that target a larger audience

5 processes for high impact online communication

Strategy on what you want to accomplish and the tools to use so that you reach your target audience

knowing target audience
different channels/tools to reach
plan arc of timeline for message sharing
engaging the audience
how are you measuring success

Determine audience – identify who you are trying to reach online

Geographic and demographic target

Who are the stakeholders in my work: divide into allies

Managing and collaborating multiple department communications

Coordinating your online channels

Activity: brainstorm all different channels that we use to share messages

Write down channels we currently use

YouTube
tumbler
Instagram
Facebook
Blog
E-blasts
Slide-share
Daily activity calendars
Craigslist

Content messages

Publishing Matrix:

Facebook, YouTube, Twitter, Instagram, Blog, E-blast, Workshop announcement

Project activity update

Project completion

Publishing Matrix Template

Triple tell em (online communication messaging)

Tell em what you’re going to tell em – before “save the date”

Tell em - during

Tell em what you told em – after

Messaging Calendar:

January, February, March, April

Content type

Message Calendar Template

Online audience Content planning – using message calendar for timeline of campaign

VISION OF SUCCESS?!

What defines your communication success

Ex. How much product do you want to sell?

How many people do you want to participate?

How are you capturing your vision

Recommendations:

work with coworkers to create communications plan across departments

divide quadrants