Analytics; Listening online; Google analytics; How to use templates

Questions to ask that help analytics inform your content strategy:

• Who is going [there]? (website, web page, social media etc...)
• What are they looking at?

Beyond "vanity metrics" - how do we use these metric to actually benefit?

• communications strategy should be informed by analytics

Goals

• who is coming to our website & why?
• depend on organization & goals

Google Analytics - google analytics goals tracking - can set up indiv. link tracking to use with social media tracking

Piwik Analytics - www.piwik.com - auto tracks downloads

Goals Aspiration Goals Template

• What is goal?
• How will you measure it?
• What tools will you use to achieve goal?