Using video for advocacy

• Use videos as a tool to inform public dialogue.
• What are you trying to accomplish? Be clear
• Who are you trying to reach and where are they?
• Keep it reasonable. Dont do too much do less.
• Be creative and experiment. Make it stay out because there is so much out there..
• Case study: street literature (Ryse Center)
• youth response to zimmerman verdict.
• 16 youth.
• The community experience: What needs to shift?
• Impact on youth
• spotlight on youth: shift images of youth
• challenge negative assumptions
• build on positivity
• Evaluate resources --> medium for community growth
• coverage/reach audience
  • news
  • twitter
  • colorlines