High impact online communication

Online Communications w/ Jessica

Participant Introductions: Magik: Asking for feedback on how to grow project through online promotion Gilda: Looking for organize a calendar for project organizing Tanya: Current social media platform management – organizing current campaigns Jessica: Group leader: wants to have other activities for online communication Tyesha: Communications coordinator wants to be aware of tools that make work effective Javier: Communications manager with aspirations Lisa: Looking for improve current communications

Writing: Remember that online social platforms were created for person-to-person interaction how do we push interaction that target a larger audience

5 processes for high impact online communication Strategy on what you want to accomplish and the tools to use so that you reach your target audience - knowing target audience - different channels/tools to reach - plan arc of timeline for message sharing - engaging the audience - how are you measuring success

1. Determine audience – identify who you are trying to reach online Geographic and demographic target Who are the stakeholders in my work: divide into allies Managing and collaborating multiple department communications

2. Coordinating your online channels Activity: brainstorm all different channels that we use to share messages

		Write down channels we currently use

YouTube tumbler Instagram Facebook Blog E-blasts Slide-share Daily activity calendars Craigslist

3. Content messages

Publishing Matrix:

Facebook, YouTube, Twitter, Instagram, Blog, E-blast, Workshop announcement

Project activity update

Project completion

Publishing Matrix Template

4. Triple tell em (online communication messaging) Tell em what you’re going to tell em – before “save the date” Tell em - during Tell em what you told em – after

Messaging Calendar:

January, February, March, April

Content type

Message Calendar Template

Online audience Content planning – using message calendar for timeline of campaign

5. VISION OF SUCCESS?!

What defines your communication success Ex. How much product do you want to sell? How many people do you want to participate?

How are you capturing your vision

Recommendations: work with coworkers to create communications plan across departments divide quadrants