Difference between revisions of "Social media: How to grow in social networks"
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| − | + | ==Non-profit goals for using social media== | |
| + | * Policy advocacy (signing petitions etc) | ||
| + | * Engaging community via conversations that impact community | ||
| + | * Raising awareness of issues / Sharing information | ||
| + | * Fundraising | ||
| − | + | ==Challenges to consider== | |
| + | *What is the return of social media? How does social media create Impact? | ||
| + | * What are the outcomes we want to see by using social media? | ||
| + | * Social media is corporate driven; advertisement | ||
| + | * Social media management might not be staff interests; would rather be physically interacting with community | ||
| + | * How much of the social media interaction might translate to bodies on ground (at events)? SM used as tool to organize. | ||
| − | + | ==Recommendations== | |
| − | + | * Search/ Google “best practices of fundraising using social media” | |
| − | + | * Use facebook to engage volunteers; run volunteer days / tag people on photos so that it is viewable by their friends | |
| − | + | * Use Twitter to reach corporate donors; thank/ tag publicly | |
| − | + | * Use facebook url to connect and post on Twitter; can be tracked & measured on Facebook to see engagement | |
| − | + | * Thank followers/ supporters publicly | |
| − | + | * Use corporate best practices if they work, branding with logo etc | |
| − | + | * Use graphics on Facebook… really popular; increases engagement (likes & comments); broadens scope more followers because people are sharing | |
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| + | ==Who is the giving community? How can your social media audience be donors?== | ||
| + | Give ownership to community | ||
*Give people opportunity by asking them | *Give people opportunity by asking them | ||
*Tell donors what they are giving to | *Tell donors what they are giving to | ||
| Line 53: | Line 35: | ||
*Take an action on emergency | *Take an action on emergency | ||
*Sign Petitions (3rd highest action); then users tweet about it or share it | *Sign Petitions (3rd highest action); then users tweet about it or share it | ||
| + | |||
| + | [[Category: 2014 Los Angeles]][[Category:Comms]] | ||
Latest revision as of 20:56, 4 May 2016
Non-profit goals for using social media
- Policy advocacy (signing petitions etc)
- Engaging community via conversations that impact community
- Raising awareness of issues / Sharing information
- Fundraising
Challenges to consider
- What is the return of social media? How does social media create Impact?
- What are the outcomes we want to see by using social media?
- Social media is corporate driven; advertisement
- Social media management might not be staff interests; would rather be physically interacting with community
- How much of the social media interaction might translate to bodies on ground (at events)? SM used as tool to organize.
Recommendations
- Search/ Google “best practices of fundraising using social media”
- Use facebook to engage volunteers; run volunteer days / tag people on photos so that it is viewable by their friends
- Use Twitter to reach corporate donors; thank/ tag publicly
- Use facebook url to connect and post on Twitter; can be tracked & measured on Facebook to see engagement
- Thank followers/ supporters publicly
- Use corporate best practices if they work, branding with logo etc
- Use graphics on Facebook… really popular; increases engagement (likes & comments); broadens scope more followers because people are sharing
Who is the giving community? How can your social media audience be donors?
Give ownership to community
- Give people opportunity by asking them
- Tell donors what they are giving to
- Make it EASY! Don’t make it too much work. 1 step vs 5 steps
- Make it attractive
- Memes really attractive with bitly link; some organizations have experienced that donation links are NOT too popular on/from Facebook
- Follow-up with personalized thank you written and verbal; calls via calling tree really affective
- Resource Raising vs Fund Raising: Resource Raising can be volunteer time or in kind donations that increase capacity and infrastructure of organization; non-cash support can be quantified
- Facebook good for engaging people to “take another step”
- Get/Share information such as reading an article
- Take an action on emergency
- Sign Petitions (3rd highest action); then users tweet about it or share it