Difference between revisions of "Analytics; Listening online; Google analytics; How to use templates"
Jump to navigation
Jump to search
m (1 revision imported) |
|||
| Line 22: | Line 22: | ||
* How will you measure it? | * How will you measure it? | ||
* What tools will you use to achieve goal? | * What tools will you use to achieve goal? | ||
| + | |||
| + | [[Category: 2014 Los Angeles]][[Category:Analytics]] | ||
Latest revision as of 20:18, 4 May 2016
Questions to ask that help analytics inform your content strategy:
- Who is going [there]? (website, web page, social media etc...)
- What are they looking at?
Beyond "vanity metrics" - how do we use these metric to actually benefit?
- communications strategy should be informed by analytics
Goals
- who is coming to our website & why?
- depend on organization & goals
Google Analytics - google analytics goals tracking - can set up indiv. link tracking to use with social media tracking
Piwik Analytics - www.piwik.com - auto tracks downloads
Goals Aspiration Goals Template
- What is goal?
- How will you measure it?
- What tools will you use to achieve goal?