Difference between revisions of "High impact online communication"
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Online Communications w/ Jessica | Online Communications w/ Jessica | ||
| − | Participant Introductions | + | ==Participant Introductions== |
| − | Magik: Asking for feedback on how to grow project through online promotion | + | * Magik: Asking for feedback on how to grow project through online promotion |
| − | Gilda: Looking for organize a calendar for project organizing | + | * Gilda: Looking for organize a calendar for project organizing |
| − | Tanya: Current social media platform management – organizing current campaigns | + | * Tanya: Current social media platform management – organizing current campaigns |
| − | Jessica: Group leader: wants to have other activities for online communication | + | * Jessica: Group leader: wants to have other activities for online communication |
| − | Tyesha: Communications coordinator wants to be aware of tools that make work effective | + | * Tyesha: Communications coordinator wants to be aware of tools that make work effective |
| − | Javier: Communications manager with aspirations | + | * Javier: Communications manager with aspirations |
| − | Lisa: Looking for improve current communications | + | * Lisa: Looking for improve current communications |
| − | Writing | + | ==Writing== |
Remember that online social platforms were created for person-to-person interaction | Remember that online social platforms were created for person-to-person interaction | ||
how do we push interaction that target a larger audience | how do we push interaction that target a larger audience | ||
| − | 5 processes for high impact online communication | + | ==5 processes for high impact online communication== |
Strategy on what you want to accomplish and the tools to use so that you reach your target audience | Strategy on what you want to accomplish and the tools to use so that you reach your target audience | ||
| − | + | * knowing target audience | |
| − | + | * different channels/tools to reach | |
| − | + | * plan arc of timeline for message sharing | |
| − | + | * engaging the audience | |
| − | + | * how are you measuring success | |
| − | + | ===Determine audience – identify who you are trying to reach online=== | |
| − | Geographic and demographic target | + | : Geographic and demographic target |
| − | Who are the stakeholders in my work: divide into allies | + | : Who are the stakeholders in my work: divide into allies |
| − | Managing and collaborating multiple department communications | + | : Managing and collaborating multiple department communications |
| − | + | ===Coordinating your online channels=== | |
| − | |||
Activity: brainstorm all different channels that we use to share messages | Activity: brainstorm all different channels that we use to share messages | ||
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| − | + | Write down channels we currently use | |
| + | * YouTube | ||
| + | * tumbler | ||
| + | * Instagram | ||
| + | * Facebook | ||
| + | * Blog | ||
| + | * E-blasts | ||
| + | * Slide-share | ||
| + | * Daily activity calendars | ||
| + | * Craigslist | ||
| + | ===Content messages=== | ||
Publishing Matrix: | Publishing Matrix: | ||
| Line 54: | Line 53: | ||
[http://www.aspirationtech.org/files/AspirationSimplePublishingMatrixSpreadsheetTemplate_v2.xls Publishing Matrix Template] | [http://www.aspirationtech.org/files/AspirationSimplePublishingMatrixSpreadsheetTemplate_v2.xls Publishing Matrix Template] | ||
| − | + | ===Triple tell em (online communication messaging)=== | |
| − | Tell em what you’re going to tell em – before “save the date” | + | : Tell em what you’re going to tell em – before “save the date” |
| − | Tell em - during | + | : Tell em - during |
| − | Tell em what you told em – after | + | : Tell em what you told em – after |
Messaging Calendar: | Messaging Calendar: | ||
| Line 70: | Line 69: | ||
Content planning – using message calendar for timeline of campaign | Content planning – using message calendar for timeline of campaign | ||
| − | + | ===VISION OF SUCCESS?!=== | |
| − | + | : What defines your communication success | |
| − | What defines your communication success | + | : Ex. How much product do you want to sell? |
| − | Ex. How much product do you want to sell? | + | : How many people do you want to participate? |
| − | How many people do you want to participate? | ||
How are you capturing your vision | How are you capturing your vision | ||
Recommendations: | Recommendations: | ||
| − | work with coworkers to create communications plan across departments | + | : work with coworkers to create communications plan across departments |
| − | divide quadrants | + | : divide quadrants |
| + | |||
| + | [[Category: 2014 Los Angeles]][[Category:Comms]] | ||
Latest revision as of 20:52, 4 May 2016
Online Communications w/ Jessica
Participant Introductions
- Magik: Asking for feedback on how to grow project through online promotion
- Gilda: Looking for organize a calendar for project organizing
- Tanya: Current social media platform management – organizing current campaigns
- Jessica: Group leader: wants to have other activities for online communication
- Tyesha: Communications coordinator wants to be aware of tools that make work effective
- Javier: Communications manager with aspirations
- Lisa: Looking for improve current communications
Writing
Remember that online social platforms were created for person-to-person interaction how do we push interaction that target a larger audience
5 processes for high impact online communication
Strategy on what you want to accomplish and the tools to use so that you reach your target audience
- knowing target audience
- different channels/tools to reach
- plan arc of timeline for message sharing
- engaging the audience
- how are you measuring success
Determine audience – identify who you are trying to reach online
- Geographic and demographic target
- Who are the stakeholders in my work: divide into allies
- Managing and collaborating multiple department communications
Coordinating your online channels
Activity: brainstorm all different channels that we use to share messages
Write down channels we currently use
- YouTube
- tumbler
- Blog
- E-blasts
- Slide-share
- Daily activity calendars
- Craigslist
Content messages
Publishing Matrix:
Facebook, YouTube, Twitter, Instagram, Blog, E-blast, Workshop announcement
Project activity update
Project completion
Triple tell em (online communication messaging)
- Tell em what you’re going to tell em – before “save the date”
- Tell em - during
- Tell em what you told em – after
Messaging Calendar:
January, February, March, April
Content type
Online audience Content planning – using message calendar for timeline of campaign
VISION OF SUCCESS?!
- What defines your communication success
- Ex. How much product do you want to sell?
- How many people do you want to participate?
How are you capturing your vision
Recommendations:
- work with coworkers to create communications plan across departments
- divide quadrants