View source for Nonprofit Online Communications 101: Four Processes for Online Advocacy

===Who was there?===
* Colin - Sustainable cmte, Coalition on Region Equity, Capitol Cary Duerte Walk Sac
* Adam Ward, Mid-City CAN
* David Gaines, center multicultural cooperation - Getting info, new format for Newsletter
* Mackenzie Williams, Del Norte, Red Wood Voice managing editor - getting word out about our program locally statewide, nationwide, website and Facebook page
* Alberto Mercado, Asian Resources, seven steps of communication plan analyzing matrix, youth media team
* David Dexter, statewide California Pan Ethnic Health Network - evaluation and click-through rates, 14-15 percent open rate for emails is good

'''.e-benchmarksstudy.com'''
* Aspiration Request for Proposal tool for Website
* Aspiration smaller reach on Facebook v. Twitter but more interaction

===Four processes online communication===
* Audience
* Frequency
* Publishing matrix spreadsheet to recycle content
* Message calendar
* Build story up to move people
* Analytics
* How use at Aspiration
* Tracking document send out to all staff every week

* Events drive website at Aspiration

* First of year
* Oct. Nov. Dev. Summit
* Alberto seven step communication plan
* For example, Mon. look at what partners are doing
Grantees

[[Category: 2013 Sacramento]][[Category:Comms]]