Social media: How to grow in social networks

Non-profit goals for using social media

What is the return of social media? How does social media create Impact?
What are the outcomes we want to see by using social media?
Social media is corporate driven; advertisement
Social media management might not be staff interests; would rather be physically interacting with community
How much of the social media interaction might translate to bodies on ground (at events)? SM used as tool to organize.

Search/ Google “best practices of fundraising using social media”
Use facebook to engage volunteers; run volunteer days / tag people on photos so that it is viewable by their friends
Use Twitter to reach corporate donors; thank/ tag publicly
Use facebook url to connect and post on Twitter; can be tracked & measured on Facebook to see engagement
Thank followers/ supporters publicly
Use corporate best practices if they work, branding with logo etc
Use graphics on Facebook… really popular; increases engagement (likes & comments); broadens scope more followers because people are sharing

Give ownership to community

Give people opportunity by asking them
Tell donors what they are giving to
Make it EASY! Don’t make it too much work. 1 step vs 5 steps
Make it attractive
Memes really attractive with bitly link; some organizations have experienced that donation links are NOT too popular on/from Facebook
Follow-up with personalized thank you written and verbal; calls via calling tree really affective

Resource Raising vs Fund Raising: Resource Raising can be volunteer time or in kind donations that increase capacity and infrastructure of organization; non-cash support can be quantified
Facebook good for engaging people to “take another step”
Get/Share information such as reading an article
Take an action on emergency
Sign Petitions (3rd highest action); then users tweet about it or share it