Revamping a Nonprofit Website Case Study
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Website Development & Re-Development
Talk to Aspiration about how to build the website.
In developing RFP:
- Decide who your audience is—potential donors, EJ advocates, policy makers, community members, funders, advocates, media (you can invite these users to be a part of an advisory committee)
- Survey monkey: what you are using our website for? What do you wish was there?
- Facebook: hey we are revamping our website what would you like to see?
Pages: Data that provides information of use to community based organizations (water boards, resident, etc)
User Stories: put yourself in the shoes of people using your website
- Develop a spread sheet that categorizes users: (Gunner has a template that can be used by CWC to develop an RFP—fill out
- there is a list of things that would be included under each category
for example:
- Residents:
- Download community guide
- Find data on communities
- Find resources available to local water board
- View latest press releases
- Learn about programs
Columns include:
- User Story
- Story Detail
- Comment Priority
- Notes
User: defines who comes to the website (looking to access information, register for an event)
- what specific information are they seeking when they visit the site
- View latest press releases
- Learn about programs
Content Manager: People managing content are also user story. Need to tell the developer what we as a content manager need to be able to do with the website.
- be able to enter content
- set it up to be shared- Share This icon—widgets (piece of code you plug in to website)
- Eligible for RSS feed
- compatible with all the browsers (Google chrome)
- Integrating stuff: signing up for newsletter
- archiving newletters
- media: print to PDF
- links must be checked quarterly
A proprietary website—can only be edited by the person who made it (closed source)
WordPress: open source--you can update content
Style Guide for staff:
Best Websites
- Changelabsolutions.or
- PreventionInstitute
- Pacific Institute
- Californiawatch.org
- Drop down menus guide traffic
- White space is nice
- Crisp
- Simpler
- Google analytics help inform you about what pages on your site are being used the most.
- Driving people to your site to download information
- Rotating banner