Online Analytics: Do people even care?
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Google Analytics
Who was there?
- David Dexter – Calif. Pan Health Org. – 1st of every month
- Monica
- Rebecca
- Adam –Mid-City CAN
- Megan – programming, communication; youth repair homes Sierra service projects
Tools
- Awstats
- Pwick
- Web analytics 2.0
Tips
- Benchmarking
- Social media not for profit
- Year over year
- Top 5 pages -Aspiration
- Bounce rate
- Metrics
- Socialbro
- Goals and funnels on Google Analytics
- Coupon people drop off on cart
- Virtual merchant – credit card
resources
- Nonprofit Social Network Benchmark Report 2012 - http://www.nonprofitsocialnetworksurvey.com/files/2012-Nonprofit-Social-Networking-Benchmark-Rpt.pdf
- GA blog - analytics.blogspot.com/
- GA wordpress plugin - wordpress.org/plugins/google-analytics-for-wordpress/
- amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
video tutorials
- line graph in excel - youtube.com/watch?v=Rn_275psJFc
- charts in excel - youtube.com/watch?v=c70cjQXWkFI
- advanced segments - youtube.com/watch?v=GjOMwxKOXv4
- attribution modeling - youtube.com/watch?v=ehcSdrup8Fs
- goals and funnels - youtube.com/watch?v=jLOEZjDKLjg
- campaign tracking - youtube.com/watch?v=wxtCiSaVpLk
- custom alerts - youtube.com/watch?v=pTX3BaDGvuA
- intelligent alerts - youtube.com/watch?v=i5X3WKVLYXc
- internal site search - youtube.com/watch?v=IrNmHUNasFc
- track (pdf) downloads - youtube.com/watch?v=0w8Y7zXo8tI