Online Analytics: Do people even care?

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Google Analytics

Who was there?

  • David Dexter – Calif. Pan Health Org. – 1st of every month
  • Monica
  • Rebecca
  • Adam –Mid-City CAN
  • Megan – programming, communication; youth repair homes Sierra service projects

Tools

  • Awstats
  • Pwick
  • Web analytics 2.0

Tips

  • Benchmarking
  • Social media not for profit
  • Year over year
  • Top 5 pages -Aspiration
  • Bounce rate
  • Metrics
  • Socialbro
  • Goals and funnels on Google Analytics
  • Coupon people drop off on cart
  • Virtual merchant – credit card

resources

video tutorials

  • line graph in excel - youtube.com/watch?v=Rn_275psJFc
  • charts in excel - youtube.com/watch?v=c70cjQXWkFI
  • advanced segments - youtube.com/watch?v=GjOMwxKOXv4
  • attribution modeling - youtube.com/watch?v=ehcSdrup8Fs
  • goals and funnels - youtube.com/watch?v=jLOEZjDKLjg
  • campaign tracking - youtube.com/watch?v=wxtCiSaVpLk
  • custom alerts - youtube.com/watch?v=pTX3BaDGvuA
  • intelligent alerts - youtube.com/watch?v=i5X3WKVLYXc
  • internal site search - youtube.com/watch?v=IrNmHUNasFc
  • track (pdf) downloads - youtube.com/watch?v=0w8Y7zXo8tI