Nonprofit Online Communications 101: Four Processes for Online Advocacy
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Who was there?
- Colin - Sustainable cmte, Coalition on Region Equity, Capitol Cary Duerte Walk Sac
- Adam Ward, Mid-City CAN
- David Gaines, center multicultural cooperation - Getting info, new format for Newsletter
- Mackenzie Williams, Del Norte, Red Wood Voice managing editor - getting word out about our program locally statewide, nationwide, website and Facebook page
- Alberto Mercado, Asian Resources, seven steps of communication plan analyzing matrix, youth media team
- David Dexter, statewide California Pan Ethnic Health Network - evaluation and click-through rates, 14-15 percent open rate for emails is good
.e-benchmarksstudy.com
- Aspiration Request for Proposal tool for Website
- Aspiration smaller reach on Facebook v. Twitter but more interaction
Four processes online communication
- Audience
- Frequency
- Publishing matrix spreadsheet to recycle content
- Message calendar
- Build story up to move people
- Analytics
- How use at Aspiration
- Tracking document send out to all staff every week
- Events drive website at Aspiration
- First of year
- Oct. Nov. Dev. Summit
- Alberto seven step communication plan
- For example, Mon. look at what partners are doing
Grantees