How to keep branding across multiple networks
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facilitated by William Ramirez
Graphic Design Tips
William uses basecamp to communicate with clients
- Helps keep all communication in one place, cleaner than email
- You can share design options through Basecamp
Colors and Images
- Complimentary colors are the most appealing with online design
- Example from William - orange and blue
- Blue is a really good color for screens
- Adding images over “annoying” or bright colors can make them less “in your face”
- Use colors that evoke emotions
- Stay on trend, look into the “colors of the year” from places like Pantone, etc.
- Images from the “Creative Commons” section of Flickr are free, and a great resource if you don’t have the funds to hire a photographer
Working with a Designer
- Foster a relationship with a graphic designer, continuing to work with them will help with branding
- But don’t rush into a relationship with a designer, take the time to make sure your styles mesh
- Don’t be afraid to tell them if you don’t like something! It will help make sure your product comes out exactly as you want it
- Keep the colors, tone, language, images similar across your graphics—that will keep the brand consistent and real
- A/B testing can let you see what types of images people prefer
- You can soft launch websites, and get feedback from the few users who viewed your site