High impact online communication
Jump to navigation
Jump to search
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
Online Communications w/ Jessica
Participant Introductions
- Magik: Asking for feedback on how to grow project through online promotion
- Gilda: Looking for organize a calendar for project organizing
- Tanya: Current social media platform management – organizing current campaigns
- Jessica: Group leader: wants to have other activities for online communication
- Tyesha: Communications coordinator wants to be aware of tools that make work effective
- Javier: Communications manager with aspirations
- Lisa: Looking for improve current communications
Writing
Remember that online social platforms were created for person-to-person interaction how do we push interaction that target a larger audience
5 processes for high impact online communication
Strategy on what you want to accomplish and the tools to use so that you reach your target audience
- knowing target audience
- different channels/tools to reach
- plan arc of timeline for message sharing
- engaging the audience
- how are you measuring success
Determine audience – identify who you are trying to reach online
- Geographic and demographic target
- Who are the stakeholders in my work: divide into allies
- Managing and collaborating multiple department communications
Coordinating your online channels
Activity: brainstorm all different channels that we use to share messages
Write down channels we currently use
- YouTube
- tumbler
- Blog
- E-blasts
- Slide-share
- Daily activity calendars
- Craigslist
Content messages
Publishing Matrix:
Facebook, YouTube, Twitter, Instagram, Blog, E-blast, Workshop announcement
Project activity update
Project completion
Triple tell em (online communication messaging)
- Tell em what you’re going to tell em – before “save the date”
- Tell em - during
- Tell em what you told em – after
Messaging Calendar:
January, February, March, April
Content type
Online audience Content planning – using message calendar for timeline of campaign
VISION OF SUCCESS?!
- What defines your communication success
- Ex. How much product do you want to sell?
- How many people do you want to participate?
How are you capturing your vision
Recommendations:
- work with coworkers to create communications plan across departments
- divide quadrants