High impact online communication
Online Communications w/ Jessica
Participant Introductions: Magik: Asking for feedback on how to grow project through online promotion Gilda: Looking for organize a calendar for project organizing Tanya: Current social media platform management – organizing current campaigns Jessica: Group leader: wants to have other activities for online communication Tyesha: Communications coordinator wants to be aware of tools that make work effective Javier: Communications manager with aspirations Lisa: Looking for improve current communications
Writing: Remember that online social platforms were created for person-to-person interaction how do we push interaction that target a larger audience
5 processes for high impact online communication Strategy on what you want to accomplish and the tools to use so that you reach your target audience - knowing target audience - different channels/tools to reach - plan arc of timeline for message sharing - engaging the audience - how are you measuring success
1. Determine audience – identify who you are trying to reach online
Geographic and demographic target
Who are the stakeholders in my work: divide into allies
Managing and collaborating multiple department communications
2. Coordinating your online channels
Activity: brainstorm all different channels that we use to share messages
Write down channels we currently use
YouTube tumbler Instagram Facebook Blog E-blasts Slide-share Daily activity calendars Craigslist
3. Content messages
Publishing Matrix:
Facebook, YouTube, Twitter, Instagram, Blog, E-blast, Workshop announcement
Project activity update
Project completion
4. Triple tell em (online communication messaging) Tell em what you’re going to tell em – before “save the date” Tell em - during Tell em what you told em – after
Messaging Calendar:
January, February, March, April
Content type
Online audience Content planning – using message calendar for timeline of campaign
5. VISION OF SUCCESS?!
What defines your communication success Ex. How much product do you want to sell? How many people do you want to participate?
How are you capturing your vision
Recommendations: work with coworkers to create communications plan across departments divide quadrants