Bilingual communications processes and social media tactics

• Group Expectations From Talks
  • Video
  • Engagements Through Comms
  • How to devleop plan for strat engagement
    • i.e. IG for education and uplifting Ed
  • Personal use vs professional use
  • Highlighting key stories for work
  • Transform Ideas
    • Challenge audience
  • Fundraising purposes
• Looking over @greenaction_ej Instagram
  • Uses Google Docs for templates for posts
  • Can use different fonts/styles to capture audience eyes
  • Have someone double check your posts
• Looking at posts as calendar events
  • When you're posting you're asking something of people
  • Before
    • Invitation/Call
  • Day-of
    • highlight the event
  • After
    • Recap the event
• Resources Online For Social Media Organization
  • Hootsuite
    • You can log into all your social media platforms at once and post to all accounts at once
  • spanighdict.com
    • For translating into Spanish
  • Canva
    • For making flyers
    • Doesn't seem to work with Arabic to well
  • Adobe Spark
    • Another option for making flyers
  • InstaSaver
    • Lets you save videos to re-post on your story
  • Repost for IG
    • Helps you copy a link for a post and repost on your own IG
• Social Media Organization Practices
  • Keeping record of people the we've worked with/tagged in our posts
    • In order to recall collaborations
  • Knowing your audience
    • Age Targetting depending on your audience
      • Memes for teens
      • Bilingual info for older folks who tend to prefer one language
      • Knowing your audience will tell you what Social Media platform is most suitable for your org.
    • Metrics on Social Media
      • You can check metrics to narrow down your audience and reach
• Balancing Types of Posts
  • Greenaction Example
    • One day is for posting a certain "community"
      • Each day is for posting about a different community in order to maintain a balance on social media
  • Calendar
    • A calendar helps diversify posts
    • Posting and tagging about partner orgs is important
    • Backwards planning
      • Using a calendar of all the events to anticipate posts
        • Hootsuite has a queue option where you can schedule a posting ahead of time
• Building a Strategy
  • Find the character that your page will have
    • Follow your orgs. goal and stay true to it