Analytics; Listening online; Google analytics; How to use templates
Jump to navigation
Jump to search
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
Questions to ask that help analytics inform your content strategy:
- Who is going [there]? (website, web page, social media etc...)
- What are they looking at?
Beyond "vanity metrics" - how do we use these metric to actually benefit?
- communications strategy should be informed by analytics
Goals
- who is coming to our website & why?
- depend on organization & goals
Google Analytics - google analytics goals tracking - can set up indiv. link tracking to use with social media tracking
Piwik Analytics - www.piwik.com - auto tracks downloads
Goals Aspiration Goals Template
- What is goal?
- How will you measure it?
- What tools will you use to achieve goal?