Analytics; Listening online; Google analytics; How to use templates
Questions to ask that help analytics inform your content strategy:
- Who is going [there]? (website, web page, social media etc...)
- What are they looking at?
Beyond "vanity metrics" - how do we use these metric to actually benefit?
- communications strategy should be informed by analytics
- who is coming to our website & why?
- depend on organization & goals
Google Analytics - google analytics goals tracking - can set up indiv. link tracking to use with social media tracking
Piwik Analytics - www.piwik.com - auto tracks downloads
- What is goal?
- How will you measure it?
- What tools will you use to achieve goal?